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7. Business Signals and Your Ideal Profile

A business signal is the measurement of a specific characteristic of a company – and this measurement is used to score companies and to filter search results. (See Filtering on page 3 for more information.) Business signals are scored for all companies, from 0 (no activity detected) to 100 (the highest detected activity of all companies in the Avention database). You can see their scores by clicking on News & Analysis > Signals in the Reports column in the company record. (1)

Ideal Profile

Ideal Profile lets you select a number of business signals (we recommend 3- 5), against which you want to score companies and contacts on all your lists. For example, the business signals that constitute your top prospects may include: Opening new facilities, Are experiencing merger and acquisition activity, and Do business in Germany. You can also set the relative importance you want to give this signals.

To set up your ideal profile:

  • Click on Ideal Profile (2) to open Your Ideal Profile
  • Click Edit Your Signals (3) to open the Choose your Signals window.
  • Click on each Category and check the boxes for the signals in each category you want to use. (4) Alternatively, you can use the search box to type in your business signals.
  • Uncheck signals you do not want to use. Click Done]Use the sliders to set the relative importance for each signal. (5)
  • Click Done

Now you will see that every company and contact record, (6) and every company and contact in a list or SmartList (7) will show an Ideal Profile Score, indicating how aligned that company is to your ideal profile.

 

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