Regular Lists are just that: lists of companies, contacts, articles, industries or triggers. If you want a list of companies in your state, with revenue of between 500 and 750M, for whom Contact Win Activity has been detected recently, you can quickly create, save and print off (or export to a spreadsheet application) the list of companies that meet these criteria. However, maybe you know that you will want to view this list next month, and will want to use it every month for the foreseeable future, each time taking into account companies that come to meet these criteria and leaving out those that no longer do. And your list may be far more complicated than this, with multiple filters to carefully refine your perfect list of prospects. You could recreate a new list every time you want it, going through the careful process of setting up all those filters – but you can avoid this extra work simply by saving your initial list as a SmartList. SmartLists are dynamic, self-maintaining lists. Instead of saving results, a SmartList saves the criteria used to create those results – so your SmartLists are continually being updated as new business activity is detected. This means that when a SmartList is viewed it uses the most current data available. You may have up to ten SmartLists active at a time.