What Is The Difference Between Triggers And Business Signals?

Triggers are events of a specific type, the most common being Contract Wins, Product Launches, Mergers and Acquisitions ? but there are many more. These are always being generated from business news and industry information, refining the non-stop flow of data into unique events with titles, content and types that you can use for searches and filtering. Business Signals show percentile rankings among all companies for a growing number of business facets, letting you hyper-segment your market to your precise requirements. Signal scores are based upon press releases, business press articles and SEC filings over the past 90 days, providing precise, real-time insights. Signal scores can be seen on each company?s profile page, and are also used to create your Ideal Profile.