How would you describe your ideal target? Based on the classic measures of segmentation, you might say your customers are in the transportation industry with locations in Sydney and more than 5,000 employees. This profile would create a lot of noise that would have to be eliminated to get to the contacts that are true prospects for your business.
Avention harnesses Big Data so that you can define targets with more insight. Now, with our new functionality, you might say your ideal target is growing, winning contracts and is interested in data security. Avention is the only company who can provide this rich of a vocabulary for describing your target.
AVENTION IDEAL PROFILE
A new way to create a highly targeted and relevant profile and uncover new companies that fit your criteria.
Avention’s Ideal Profile takes the guesswork out of how to measure a prospect’s similarity to what you have defined as your “ideal” target. With just a few steps, you can choose from thousands of characteristics to best define what you believe are the most important traits of your target.
As you perform new searches within the application, Avention will display the “Ideal Profile Score” for each company or contact. This score is a measurement of how similar the company or contact is to your profile. It might help you discover a prospect you may otherwise have missed, make better decisions about prospects already identified or change how you prioritise your research.
A 21st century evolution of the traditional sales, marketing and research prospect list.
Avention SmartLists leverage Conceptual SearchSM, Business SignalsSM and Ideal Profile capabilities to introduce a new way to build lists and solve the problems of data freshness.
Even the best lists will become stale over time. People move and companies grow and shrink as business situations change. That’s why we’ve introduced the
concept of “Continuous Hyper-Segmentation”. We keep the cloud working for you 24x7, making sure that the lists you’ve defined are current, perpetual and evergreen.
Our SmartLists work for you every day, looking to see if new companies or contacts belong on your list, or if others should be removed. You can rest assured that every time you leverage your SmartList it will be the most accurate and prioritised list for your definition of what you are working on, whether it’s for profiling companies for financial or legal research, or wanting the most highly targeted prospecting list for your sales and marketing targeting needs.
Build lists with granularity and purpose
Put all of the CTOs in London that are involved with companies in the "green energy" space and that have received recent venture funding.
Give me companies in the aviation industry that are "unionised" and have experienced recent downsizing.
List Directors of IT of Australian companies utilising e-commerce.